This speculative spot for JBL was created as a study piece, exploring how AI tools can shape the look and feel of a product that could one day exist. The film begins with AI-generated shots of the headphones, which were then traditionally composited to create bold motion graphic effects. Human presence enters through AI-driven character work, evolving from still portraits into moving sequences. Subtle expressions such as smirks, smiles, and fleeting looks were coaxed from the models, giving moments of natural emotion that ground the visuals in a sense of humanity.

The spot closes with a return to AI-generated product shots, polished with traditional compositing for a clean design-led finish. The soundtrack was also AI-generated, underscoring the film as both an experiment and a showcase of what AI can bring to creative production.

The result is a hybrid workflow that merges generative visuals with design sensibilities, demonstrating AI not as a replacement but as a collaborator that can extend storytelling into new spaces.