19/10/21

Weetbix

This speculative TVC for Weet-Bix, was created to explore control, consistency and to push the boundaries of traditional storytelling. An ambitious script that spans a range of talent, time period sets, costumes and locations would traditionally be a production headache. Leveraging cutting edge generative AI tools, we're able to create moments and combine vignettes to create a scale of production that is larger than thought possible. Further pushing the limit, the charming script is delivered by an AI voiceover with an undeniably Australian accent. The result is a piece that is both tangible, moving and demonstrates production value, scale and story is accessible for everyone.

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